Wal-Mart's Egonomics Always - IndieReader :: the first and only ...

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Verdict: An eye-opening account of the supposedly All American store and makes for a thought-provoking read that may have you frowning at the Smiley Face.

Wal-Mart?s Egonomics Always is the tale of how ADDvantage Media Group, Inc, (AMG) a vendor of shopping cart calculators, partnered with Wal-Mart and were systematically destroyed by the corporate mega-store through continual mishandlings, turnovers in high level associates who were working on the accounts and an overall attitude of greed and deception.

Author Charles H. Hood recounts his approximately seven-year predicament with Wal-Mart.? He was the product salesman for AMG and approached them with the shopping cart calculator. This product was designed to increase sales by the consumer by allowing them to calculate their expenditure to the penny, rather than rounding up to the nearest dollar.? According to Hood, though Wal-Mart allowed the installation of the calculators on their shopping carts and profited from their use, Wal-Mart, managed to skip paying for them and never fulfilled their end of the deal, which was to help promote AMG for this product. In the meantime, AMG was left to pay the monies required for the manufacturing of the product. Despite persistent follow up, Wal-Mart managed to continue avoid payment due to employee rehires of key associates involved in the partnership between AMG and Wal-Mart, and the supposed lack of knowledge between the departments. Hood eventually came to believe it was Wal-Mart?s ruthless philosophy of squashing all competition that led to the bad business deal.

Hood makes a strong case against Wal-Mart?s treatment of its vendors and competition, citing pages and pages of correspondence and court documents, including criticisms of Wal-Mart by sources such as ABC News and Business Week. Hood?s sentiments about his experience with Wal-Mart are passionate and persuasive.

Hood?s writing is clear and to the point, however throughout the book he relies heavily on exclamation points in chapter headings and many sentences and paragraphs appear in bold for emphasis rather than trusting the reader to see the significance of his words. Though intriguing, some of the court documents are in very small print, which breaks up the flow of the read. Despite these stylistic points, Walmart Egonomics Always, is an eye-opening account of the supposedly All American store and makes for a thought-provoking read that may have you frowning at the Smiley Face.

Reviewed by Maya Fleischmann for IndieReader

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